Are PBN links worth it? What are they and how do they work? In this article we’ll give you a brief overview and answer to those two questions. If you’re an experienced digital marketer, this may be some basic stuff that you can skip. Not sure what PBN even stands for? Then read on!
If you’re an online business owner, you’re probably obsessed with driving new traffic to your website. And if you’re learning about digital marketing, you already know that SEO (search engine optimization) is one of the best ways to drive that traffic you’re looking for. If you don’t know what SEO is, it’s the process of getting your website to show up in the Top 5 listing of a Google search results page.
A lot of experienced SEOs are always talking about one thing – PBN links. They say backlinks from a PBN are some of the most powerful links you can get. Why do you need links? Because Google’s algorithm places a lot of emphasis on websites that link to you when determining who should rank highest. It’s not the only factor involved, but it’s definitely one of the 3 most important factors (likely the MOST important, but that’s debatable).
PBN stands for a “private blog network.” It’s basically a bunch of “mini-sites” that are created on a particular topic for the SOLE purpose of linking out to a person’s main money-making website. There are a few different ways you can build a PBN and it is a very involved and time-consuming process. But there’s no doubt that these links are still some of the most effective ones you can get.
The problem is, building a PBN is considered a “grey-hat” technique. This means that although it still works, it’s considered against Google’s terms of service/use, and can get you penalized if you’re caught. It’s not illegal, but Google doesn’t like it. So if you’re someone who wants to strictly play by the rules, then it may not be the right tactic for you.
If you are someone who doesn’t mind dabbling on the darker side of internet marketing and are not very risk-averse, then PBNs can be your best friend.
So how do you get private blog network backinks? You can either buy them from a company that sells them or you can build your own. It’s much cheaper to buy PBN links from a provider, but it’s also much riskier. That’s because a lot of providers will be selling links to dozens of different websites. This makes them much less “private,” and easier to be found/caught.
The problem with building your own PBN is that it’s expensive and takes a lot of time and resources to maintain. But if you can handle it, building your own private blog network can provide you with some really great, positive ranking boosts.
Of course, PBN links should not be the only link building method you use. It should only be part of an overall SEO plan that looks at all the different aspects of search engine optimization and tries to be the best-in-class for whatever niche/industry you’re in.